Deck the Halls with Smart Surveillance

As the holiday season nears, retail security is crucial. Dean Drako, CEO of Eagle Eye Networks, shares how smart surveillance technology helps retailers protect assets and improve customer experiences.

With the holidays on the horizon, retailers are gearing up for an influx of in-store and online shoppers. This is the most wonderful time of year to help increase sales and end the fourth quarter on a solid note; however, this season of joy brings several added risks. As brick-and-mortar stores and the retail industry at large adapt to the digital age, they now face an urgent threat: the alarming increase in retail theft.

Nationwide retail theft accounted for $112.1 billion in losses in 2022, and that number is expected to balloon to $143 billion by 2025, according to the National Retail Federation (NRF). In addition to impacting retailers’ bottom line, aggressive retail theft dampens the shopping experience, heightens safety concerns for customers, and may cause higher prices and reduced access to products. Beyond the financial toll, aggressive retail theft can sour the festive shopping experience, posing safety concerns for customers and staff alike.

By Dean Drako
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