Percolata
About
Percolata Forecast as a Service gathers and forecast shopper traffic and transactions with a higher accuracy for retailers using weather forecasts, marketing calendars and other data via proprietary deep learning technology. Advanced computer vision analytics can accurately distinguish employees vs. customers using existing security camera systems. The service reduces labor costs by 2-5% while improving revenue by 1-5%. Percolata’s cloud-based forecaster also lowers inventory costs while improving marketing effectiveness.
Solution
What differentiates Percolata and other traffic counters is that Percolata deliverables are historical occupancy that goes with custom predictive analytics. The objective is to deliver businesses with actionable analytics to power their operations management.
Understanding the impact of marketing and operational efforts on in-store sales is complicated. Not only have shopper behaviors changed, but the retail landscape has rapidly evolved. Retailers and mall owners need a retail analytics solution with reliable data to help them make informed decisions that positively impact sales.
With insight into how many shoppers (not employees) are walking into a store and when, retailers can create effective marketing and operational decisions and understand the related impact. Incorporating broader market benchmark, promotional, and other data sets, retailers will be able to convert real-time data into meaningful insight to sell more, faster.
Benefits
By integrating with the Eagle Eye Cloud VMS, Percolata’s neural network delivers higher accuracy for occupancy counting compared to traditional computer vision technology.
- Use Eagle Eye Networks connected security cameras to get traffic counts thus saving on the capital cost of buying traffic counters and installing the necessary cabling.
- Percolata’s exclusive employee vs. customer classification technology enables retailers to understand the true customer demand coming to their stores
- Their integrated Forecasting as a Service enables the traffic data collection to be turned into action whether it be to ensure the stores are not over or under staffed, or to understand the effectiveness of marketing campaigns
Demonstration
Partner Requirements
Percolata cloud based subscription.
Eagle Eye Requirements
- Cameras; check EEN compatibility list
- Eagle Eye Networks bridge or cloud managed video recorder (CMVR)
- Eagle Eye Networks camera subscription
Diagram
Best Practices
Work closely with Percolata and Eagle Eye Networks for optimal design, practices, and camera placement.
